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    The Toys That Made Us

    The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
    Watch all you want.

    Additional Videos

    The Toys That Made Us

    Episodes

    The Toys That Made Us

    Watch Star Wars. Episode 1 of Season 1.

    A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

    Watch Barbie. Episode 2 of Season 1.

    Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

    Watch He-Man. Episode 3 of Season 1.

    Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

    Watch G.I. Joe. Episode 4 of Season 1.

    Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

    Watch Star Trek. Episode 1 of Season 2.

    Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

    Watch Transformers. Episode 2 of Season 2.

    Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

    Watch LEGO. Episode 3 of Season 2.

    From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

    Watch Hello Kitty. Episode 4 of Season 2.

    With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

    More Details

    Watch offline
    Available to download
    Genres
    US TV Shows,?Docuseries,?Documentaries
    This show is...
    Quirky

    Coming Soon

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